Using the Media
Media relations is as it sounds - building positive relationships with people in the most appropriate media source for your activities. The relationship is built on supporting the needs of the media with timely well presented, media worthy information and using the media to promote and boost your club's image. It pays to introduce yourself to your local media contacts as a starter.
A media release is the best way to notify the media of an event. Media groups receive loads of media releases each day, so it is important that the one you write is topical and catches the editor's and audience's interests. It pays to call before you email your release so that the editor is expecting it. It also pays to know what the varying deadlines are for the various types of media outlet.
The following provide you with information to support your work with the media. Select your area of interest: