This section outlines ways to market and promote your club to attract new members, volunteers, and sponsors and to build your club's public image. NB If your public image is negative there is ground work to do first.
What Is Marketing?
Marketing is the process of matching what your club offers with what various customers want. It's about selecting the most attractive and relevant features and communicating these consistently to your current and importantly your potential customers.
Marketing is a planned approach to 'selling' and all sporting clubs have something to offer e.g. great facilities, a family-friendly environment, on-field success, experienced coaches, professional management.... Importantly the brand/messages you create need to be consistent with what customers are likely to experience.
- Identify what aspects of your club 'sell' - what's in the brand, and your current image
- Determine what different customers may be interested in e.g. sponsor vs junior members and the 'selling points' for different customer types
- Look at the different ways to communicate the brand messages
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