A powerful form of club promotion is word of mouth, so keeping your members satisfied is paramount. Significant drop off in membership can have a catastrophic impact on a club's viability, so establishing specific goals for membership numbers is an important function for the committee. Note that having too many members can also have a negative impact on a club particularly if venues become overcrowded.
Members typically want a club to be / have:
- Professionally run
- Good people who get along
- Quality coaching
- Family and Female Friendly Environment
- Success (on and off the field)
- Social activities